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About

Hey there, I’m Bri! I’m a designer, brand gatekeeper, and recovering perfectionist with senior-level design experience and none of the senior-level ego. I live for the moment creative chaos finally clicks into a clean, organized system. Over the years, I’ve become a bit of a Swiss Army knife, tackling everything from 300+ storefront prototypes and global brand books to the nitty-gritty of Figma libraries and email optimization. As a cross-functional partner and mentor, I’m a humble hustler at heart who loves translating feedback into strategic wins and keeping creative standards high across every surface I touch.

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Think we’d be a good match? I’d love to hear what you’re working on!

April 2025–current

Brand Art Director, B2B  |  The Knot Worldwide​​

  • Directs WeddingPro’s visual identity as brand gatekeeper and co-author of the global brand book.

  • Translates complex business priorities into high-performance visual narratives that exceed engagement benchmarks across digital, print, and environmental channels.

  • Standardizes production workflows through Figma and WordPress optimization to increase team efficiency.

  • Partners cross-functionally to deliver integrated, full-funnel campaigns while mentoring the design team on strategic rationale and innovative solutions.

March 2022–April 2025

Marketing Designer, B2B  |  The Knot Worldwide​​

  • Leads design for WeddingPro B2B brand under the direction of a design manager to define the brand’s visual style while finding ways to innovate and expand the use of existing design elements.

  • Conceptualizes and executes creative marketing campaigns, delivering assets across multiple channels such as email, social media, direct mail, experiential design, landing pages, and other digital components.

  • Collaborates closely with internal teams to ensure strategic goals and objectives are met, resulting in increases to lead generation.

August 2020–March 2022

Graphic Designer  |  David's Bridal

  • Developed unified omni-channel assets for print and digital projects including editorial pieces, signage, functional designs for website, social media, packaging, large scale booth displays, and marketing collateral.

  • Supervised and managed a team to spearhead seasonal and promotional in-store signage across 4 countries, delivering high-quality work under tight deadlines.

  • Crafted brand identities for internal brands and ensured consistency across print, packaging, and digital channels to reinforce brand messaging and image.

  • Leveraged innovative ideas and design techniques to create effective marketing collateral, resulting in consistent recognition for quick turnarounds and exceptional work.

September 2015–August 2020

Junior Graphic Designer  |  David's Bridal

  • Led successful full brand standards overhaul, modernizing typography, updating color palettes, and implementing new media.

  • Revamped in-store signage across 300+ global locations, putting consumer needs first under a strict budget.

  • Collaborated regularly with internal teams to prototype and develop innovative solutions for environmental graphics, e-commerce packaging, and print collateral.

January 2014–September 2015

Designer  |  Arcadia University

  • Conceptualized and designed effective marketing materials for print and web-based media, ensuring brand consistency and meeting project goals.

  • Played a key role in developing comprehensive branding packages for university events, resulting in increased event attendance and engagement.

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